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FIRST, THEY INVENTED the cronut, and it was fine, but it wasn’t what we wanted. What we truly desired was more croissant. Not sweeter, not mixed with doughnut, just more of it.
Marks & Spencer have gladly obliged, bringing out the the croissant loaf.
The ‘croloaf’ is the ideal fusion of bread and croissant, designed to be torn and toasted.
It looks like a load of pastries stuck together, but who says that’s a bad thing?
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According to Metro, similar loaves have been produced in bakeries in the US, but M&S claim this is the first to be sold in the UK.
Unsurprisingly, the development has been greeted with much enthusiasm:
Sometimes a story catches you! A croissant loaf - the #Croloaf. It's like Christmas came early! Are they in stores already @marksandspencer?
Sunday 29 December, 2024
Sunday 29 December, 2024
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Marks & Spencers is bringing out a 'croissant loaf' and we're already drooling
FIRST, THEY INVENTED the cronut, and it was fine, but it wasn’t what we wanted. What we truly desired was more croissant. Not sweeter, not mixed with doughnut, just more of it.
Marks & Spencer have gladly obliged, bringing out the the croissant loaf.
The ‘croloaf’ is the ideal fusion of bread and croissant, designed to be torn and toasted.
It looks like a load of pastries stuck together, but who says that’s a bad thing?
According to Metro, similar loaves have been produced in bakeries in the US, but M&S claim this is the first to be sold in the UK.
Unsurprisingly, the development has been greeted with much enthusiasm:
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Well M&S, we’re ready. Just set up a conveyor belt of croloaves going straight into our gobs. Ta!
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Bread croissant loaf croissants croloaf Marks and Spencer pastry